GUERLAIN STARTS 2021 BY UNITING SUSTAINABLE INNOVATION WITH NATURALNESS
To mark the launch of three iconic makeup products, the Guerlain House is reasserting its expertise and commitment to sustainability via new formulas featuring high levels of natural-origin ingredients. Strengthened by the success of the 2019 launch of L’Essentiel Natural Glow foundation which combines high levels of naturalness (97%) with extreme sensoriality, long wear (16 hours) and skin protection (SPF 20), the House has a new challenge: from now on, the Maison sets itself the objective of a minimum of 90% of ingredients of natural origin* in each new make up formula, whenever its possible. All without compromising on quality, security, effectiveness and the sensorial appeal that has made Guerlain unique.
*According to ISO standard 16128
“Luxury and beauty thrive on stimulating radical transformation. We are committed to actively contributing to change and to reinventing industry standards, so that step by step we convey an Art of Beauty that’s positive, covetable and always exciting.”
--CÉCILE LOCHARD Director of Sustainable Development – Guerlain
ECO FORMULATION FOR SENSORIALITY AND EFFICACITY WITHOUT COMPROMISE
By harnessing a unique equation of natural ingredients, the power of science and the ultimate in sensoriality, since 1828 Guerlain has proven itself a Beauty Alchemist. Today, our prime mission is to guarantee that our formulas are safe, effective and of the highest quality, while acknowledging current debates within society, responding to changing aspirations and meeting increased customer demand for greater naturalness. Therefore, Guerlain is reinventing an array of cult products such as Terracotta, to meet the demands of today’s customer as well as tomorrow’s world requirements. The result? Formulas that are all the more current, all the more innovative, boosted in naturalness and which offer the very same results.